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The Impact of Consumer Preferences on Broiler Chicken Marketing Strategies

Consumer Preferences Shape Broiler Chicken Marketing

In the United States, the broiler chicken industry has seen big changes. These changes come from what consumers like and what they worry about. The U.S. is a big player in broiler chicken production and export. It shows how what people buy affects how chicken products are marketed. Animal welfare has become a big deal for consumers over the last…