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The Role of Certification in Marketing Broiler Chicken Meat

Certification’s Impact on Broiler Chicken Marketing

In the United States, the poultry industry is a big part of our agriculture. Broiler chickens lead the way in production and consumption. In 2018, over nine billion chickens were slaughtered here. The demand for chicken meat keeps going up, raising worries about chicken welfare and environmental damage. There's a growing push to raise chickens on pasture and use better…