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The Impact of Consumer Preferences on Broiler Chicken Demand

Consumer Preferences Impact Broiler Chicken Demand

The poultry meat sector has seen steady growth globally in recent years. This growth is thanks to better indoor production and automated processes. In Germany, for example, over 620 million broilers were slaughtered in 2019. Poultry consumption has gone up by 4.12 kg per person over the last decade. People see chicken as a healthier choice compared to red meat…