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How to Meet Consumer Expectations for Broiler Chicken Meat Quality

Meeting Consumer Expectations for Broiler Chicken Quality

The global production of broiler chickens has grown a lot in recent years, as shown by FAOSTAT 2021. This shows how key it is to meet consumer demands for top-notch poultry meat. People today care a lot about the quality and how food is made, including animal welfare, sustainability, and nutrition. It's vital for the poultry industry to offer broiler…