Blog

The Importance of Customer Feedback in Broiler Chicken Marketing

Customer Feedback: Key to Broiler Chicken Marketing

A survey by the National Chicken Council (NCC) found U.S. chicken consumption hit a 3-year peak in 2016. Nine out of ten (92 percent) of consumers buy chicken often, more than in 2014 and 2015. They want producers to stop using antibiotics in chicken and be open about their products. People are most curious if their chicken was raised without…