Blog

The Role of Technology in Predicting and Responding to Market Trends

Tech’s Role in Market Trend Prediction & Response

Consumer trends are changing fast. Traditional market research methods can't keep up. This has led to $2.3 billion in failed innovation in 2019. Issues like overestimation, low engagement, and slow processes are major problems. Companies need new ways to stay ahead. Technology-driven research can uncover insights and predict trends. AI, big data, and predictive modeling are key tools for this.…