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The Role of Health and Wellness Trends in Shaping Broiler Meat Demand

Health Trends Shape Broiler Meat Demand

The U.S. Department of Agriculture and the U.S. Department of Health and Human Services say more people want healthy proteins like broiler meat. The 2020-2025 Dietary Guidelines for Americans highlight the need for lean proteins in our diets. Studies show Americans are choosing more animal, dairy, and plant-based proteins, with poultry being a top pick. The National Chicken Council notes…