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Popular Broiler Chicken Breeds

In 2026, the commercial broiler market is dominated by three primary genetic powerhouses: the Cobb 500, Ross 308, and Hubbard. The Cobb 500 is often considered the world’s most efficient broiler, prized for its exceptionally low Feed Conversion Ratio (FCR) and high breast meat yield, making it the favorite for integrated operations focusing on white meat production. Meanwhile, the Ross 308 is the “all-rounder” of the industry, renowned for its balanced growth and robust health, which allows it to perform consistently across a wider range of climates and housing types compared to more sensitive fast-growth strains.

For farmers operating in more challenging environments or those targeting niche markets, breeds like the Hubbard Efficient Plus and Arbor Acres provide vital alternatives. Hubbard genetics are frequently selected for their robustness and suitability for free-range or organic systems where birds must be hardier. In contrast, emerging 2026 trends show a rise in slow-growing breeds like the Sasso, which cater to a premium consumer base that prioritizes meat texture and animal welfare over pure speed. Choosing the right breed ultimately depends on your specific goals—whether you need the “race car” speed of a Cobb or the “all-terrain” resilience of a Ross or Hubbard.