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The Impact of Consumer Preferences on Broiler Chicken Marketing Strategies

Consumer Preferences Shape Broiler Chicken Marketing

In the United States, the broiler chicken industry has seen big changes. These changes come from what consumers like and what they worry about. The U.S. is a big player in broiler chicken production and export. It shows how what people buy affects how chicken products are marketed. Animal welfare has become a big deal for consumers over the last…

The Impact of Consumer Preferences on Broiler Chicken Demand

Consumer Preferences Impact Broiler Chicken Demand

The poultry meat sector has seen steady growth globally in recent years. This growth is thanks to better indoor production and automated processes. In Germany, for example, over 620 million broilers were slaughtered in 2019. Poultry consumption has gone up by 4.12 kg per person over the last decade. People see chicken as a healthier choice compared to red meat…