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Advances in Broiler Chicken Genetics: What to Expect in the Future

Future of Broiler Chicken Genetics: Advances to Expect

The poultry breeding industry is on the verge of a big change. Broiler companies are growing their breeding programs to include more traits. They aim to meet changing consumer needs for healthier, more sustainable chicken products. In the last 30 years, breeding goals have grown a lot. Now, they focus on traits like productivity, health, and welfare. To make the…